I’m proud to have been a part of an announcement yesterday involving Prevent Child Abuse America, the National Center on Shaken Baby Syndrome, the Sarah Jane Brain Foundation, and two of America’s leading doctors who are experts in the prevention of shaken baby syndrome. The announcement is in response to the “Baby Shaker” iPhone app fiasco. We announced a collaboration to create iPhone applications to help prevent shaken baby syndrome.

I was shocked to see anyone finding humor in an iPhone game that had players shake a baby until it dies. When people do not understand an issue, a common reaction is to respond with humor; so I am excited to work with Dr. Runyan and Dr. Murphy to help raise awareness of the seriousness of brain injuries by building fun and interactive iPhone toys to help educate both parents and children about child abuse.

On top of yesterday’s announcement Soma Creates is working hard on the finishing touches of our first iPhone toy for children. I can’t provide details yet, only this special sneak peek image. When the toy becomes available Soma Creates will be contributing to the Sarah Jane Brain Foundation. We are honored to help the Sarah Jane Brain Foundation assist the millions of children suffering from brain injuries.

Thanks,
Josh Heidebrecht